Twegwekokushell is a Vivo energy promotion organized to attract more customers to support Shell products. When a client buys fuel they stand a chance to win a free shopping voucher.
We were tasked to make this promo the thing on every client’s lips. We latest our strategies creatively and we achieved.
We were able to pull of this by actively engaging the online community in tweet posts, using images of the previous winners In addition we kept the online community updated about the current promotions, the day’s winners and how they can win.
We pushed the hash tag for a period of 3 hours with 10,013,208 impressions and many Ugandans came through to Kira road Shell gas station .